Project overview
Shower-proof color for a teen haircare line.
A startup shampoo brand for teens needed tubes that survive steamy bathrooms, read clearly to young buyers, and stay affordable at drugstore price points. We paired squeezable tubes with waterproof film labels in a bold violet system.
| Client | Beauty & Teen Haircare |
|---|---|
| Scope | 3 SKUs · tubes, waterproof labels, shelf cartons |
| Services | Health & Beauty Packaging, Decorating and Labeling |
Challenge & approach
Labels that outlast the shower.
Paper labels peel and inks bleed in humidity. We specified a waterproof film stock with a scuff-proof laminate, soak-tested labeled tubes for 30 days, and simplified the ingredient panel so small type stays legible on a curved surface.
Outcome: zero label failures in testing, a distinctive violet shelf block, and unit costs held inside drugstore targets.
Packaging for the bathroom shelf?
We test every label against water, steam and daily handling before your run.